The Beauty Coven provides a variety of beauty services in Westbrook, Maine.
For the last year, they have been ahead of the curve with their expertise in services like lash extension, facial hydrotherapy, airbrush tanning, waxing, and sugaring.
“We offer a little bit of everything so that way, people can come in, and if they try one service, they always want to try another,” says Erin, the owner of The Beauty Conven.
Since Erin is also a practitioner, it was hard for her to balance running a business and taking care of their marketing.
This is something that most business owners in the beauty industry struggle with. Not being able to focus on marketing. Without the proper promotion, it’s hard to stand out and attract people.
How did they create a perfect balance?
Marketing automation was the best solution for Erin and her business.
“I had to make sure emails were being sent out every month and take care of special offers. That is where Referrizer definitely helped with just getting that mass email out and keeping in touch with people whether it’s through a text message or email reminder,” says Erin.
The Beauty Conve also found great success with their referral since they switched from a paper flyer to Referrizer’s Referral Program.
“It definitely makes us look a little more swanky, which we like, and Referrizer has made my job easier, so I don’t have a panic attack in the middle of the night,” Erin explains.
The change has resulted in huge success since they noticed that a lot of people are now sharing and promoting their business on Facebook.
With Referrizer’s marketing tools, they have managed to set themselves apart from other businesses simply by offering a 20% discount every 4-6 weeks. By doing so, they have managed to build customer loyalty and encourage frequent visits.
“I had four people today that called and booked for the next couple of weeks,” says Erin.
How easy is it to use Referrizer?
Since Erin is using Referrizer’s Platinum Plan, which is ideal for busy owners, she only keeps track of results.
“I take a look at it once a week, just to see the numbers, and they actually just keep growing and growing. It’s easy to get reports. There are a lot of numbers, but if you’ve used any tools in the past, you would be familiar with that type of report.”
In marketing, it’s all about results. If your marketing activities aren’t measured, you won’t know what works. For this reason, Referrizer provides detailed analytics for every stage of the funnel as well as easy-to-use tools
“It’s really nice to be able to go in and say, we’re going to change a picture on our pop-up or let’s change the graphic, or you know why don’t we do a different type of discount,” says Erin. “Referrizer makes it super easy just to go in and change your wording or upload a different picture.”
How Referrizer is different?
At first, Erin was using a different tool for The Beauty Coven’s marketing.
“It was a lot on my plate. I had to make the emails, I had to do so much, and I was wondering why am I paying them this much money if I’m the one that has to do the graphics and the emails and the text,” explains Erin. “That is why I chose Referrizer’s Platinum Plan. It is an investment, but the investment has already been returned”
In addition to new bookings and referrals, Referrizer also provides Reputation Management which has brought great success for The Beauty Coven. They have generated 60 positive reviews on Google in only 2 months.
“You can do marketing with other tools, but I’d rather have a team that’s behind me that keeps me on track, so I would 100% recommend Referrizer,” finishes Erin.
