Learn about Wooden Mountain Bouldering Gym
Wooden Mountain Bouldering Gym is a small local business that owns an indoor climbing facility where its members can enjoy rock climbing.
WMBG has been in the business for 3-and-a-half years and, they were looking to increase their reach and bring in more customers. They tried everything from flyers, coupons, print materials, handouts at sporting events, and even digital advertising, but to no avail.
Marketing has always been a challenge for them. Their campaigns (prior to using Referrizer) brought some leads but most of them didn’t convert. The results simply weren’t sustainable. People from the local community love Wooden Mountain’s gym and once they’d give rock climbing a try, they stay and become members… Most of the members love the gym so much that they recommend it to their friends and family, but the problem was getting people to visit in the first place.
Referrizer gives power to word-of-mouth marketing
It’s no secret that word-of-mouth is the most powerful marketing tool that ever existed. Adam Lum, the Wooden Mountain Bouldering Gym’s co-owner knew that they had to leverage word-of-mouth… and that’s exactly what Referrizer helped them do.
“Referrizer sort of bridged the gap and enabled our loyal members to refer us to the people that they knew. That is something our members would often do on their own, but this time, the effects of their referrals were significantly amplified by the platform.”
The biggest advantage of using Referrizer is that the campaigns are comprehensive, automated, and focused on attracting qualified leads. Whenever someone would share Wooden Mountain Bouldering Gym’s offer through Referrizer, people would come through the doors. The conversion rates were almost 100%.
“None of the strategies we’ve tried so far yielded such results. The biggest thing right off the bat is that when someone would share our offer, it was always 100% that people would come. On the first night that we activated Referrizer, we had 10 people come in with the offer. It was 2 people that shared the offer with 5 people each.”
Wooden Mountain Bouldering Gym’s traffic has increased significantly with Referrizer. The difference now is that their biggest challenge was how to handle additional clientele. WMBG started using Referrizer in January and for 3 months solid their schedule was packed. Adam recommended Referrizer to 3 other businesses, one of which has already signed up while the other 2 are going through the sign-up process.
How intuitive is Referrizer?
To drive such massive traction, a system has got to be complicated, wouldn’t you think? Elaborate yes. Complex yes. Complicated no.
Wooden Mountain Bouldering Gym had a pre-set offer before they started using Referrizer, but they changed it to maximize the effects of Referrizer’s features.
“I can’t say enough good things about your customer service. Before we signed up, we had an idea of how we wanted to go about our campaign, but Referrizer’s staff explained some of the settings to us and we realized that modifications to our offer were preferable. Within a couple of sessions with the team, I felt very comfortable coming into Referrizer.”
The results that Referrizer brought for WMBG
Adam has leveraged Referrizer’s API and also integrated Referrizer with their CRM. That means he can now tag people who claimed certain offers and target them through campaigns. This precise (re)targeting allows for custom and even personalized communication which significantly increases conversions.
Apart from that, the Loyalty program and the Smart Line drastically reduce the effort needed to increase reach. In addition to boosting referrals and targeting people with personalized campaigns, Adam uses the Loyalty Program and the Smart Line to encourage regular visits and turn leads into sales opportunities.
All of that not only saves time but also increases WMBG’s ROI. Time saved is money saved and saved resources can be allocated to raise the margin which is exactly what Referrizer did for Wooden Mountain Boulder Gym.
In the end, using Referrizer yielded the following results for WMBG:
- 158 leads generated through customer referrals
- 324 leads generated through the Website Widget
- 164 leads generated through the Smart Line
- 188 leads converted into customers
And all of that happened in 5 months (December to May).
“To summarize my experience with the tool – it’s fantastic! You guys are doing great, keep it up!”
