When you’re running a small business, every dollar matters. You’re not sitting on a massive marketing budget. You’ve got payroll, rent, inventory, bills… and somehow, you still need to bring in new customers. That’s why affordable, effective marketing isn’t a nice-to-have, it’s non-negotiable. SMS marketing is exactly that. It’s direct, personal, and gets results fast. But a lot of platforms are too expensive. Monthly fees, per-text costs, sneaky add-ons… it adds up quickly. Referrizer is one of the cheapest SMS marketing platforms. But is it actually any good for small businesses? Let’s see that together.
Referrizer – Cheap SMS Marketing Platform for Small Businesses
If you’re looking for an affordable SMS marketing for your small business, Referrizer is one of the best options out there.
Referrizer charges $0.0065 per text. In comparison, Twilio charges $0.0083 per text. That might not look like a big deal at first glance, but those tiny fractions add up fast.
(Note: Carrier fees are not included in these SMS rates and may apply separately.)
Let’s say you send 10,000 texts.
Referrizer: $65
Twilio: $83
That’s $18 saved on just one campaign. Run multiple campaigns every month, and now you’re looking at hundreds saved every year, just from pricing alone.
But here’s where it gets real.
You’re not logging into Twilio and whipping up a text campaign unless you know your way around APIs and integrations, or you’re paying someone else who does.
Referrizer is built specifically for small business owners who don’t have time to mess with code or figure out complex systems. You log in, write your message, choose your audience, and launch your campaign in minutes. That’s it.
Bottom line? Here’s a quick breakdown:
| Feature | Referrizer | Twilio |
| Price per SMS | $0.0065 | $0.008 |
| Implementation | Easy to use | Dev skills required |
What You Need to Consider When Choosing an SMS Marketing Platform for Small Businesses
If you’re a small business owner, here’s what actually matters when picking the right platform:
Cost
Some platforms look like they offer the cheapest SMS marketing until you dig into the fine print. Monthly fees, per-text charges, setup costs… it stacks up fast. Look for transparent pricing with no surprises. And make sure the per-text rate is competitive, especially if you plan to message hundreds or thousands of people.
That’s why Referrizer keeps it simple and cost-effective at just $0.0065 per text.
Integrations
Your SMS tool shouldn’t live in a silo. It needs to plug into the tools you already use. Tools like your CRM, scheduling software, email platform, and POS system. If it doesn’t connect easily, you’ll waste time juggling systems.
Since Referrizer is built for small businesses, you have seamless integration with the big names like MindBody, Booker, ClubReady, and more. You can see the full list of integrations here if you want to double-check your setup.
Supporting Tools
SMS alone is powerful, but it works even better when paired with other tools, like email marketing, lead capture forms, review requests, and automation. A good platform bundles these features so you don’t have to buy five different tools to do one job. Look for all-in-one solutions that actually understand small business needs.
Referrizer gives you more than just texting. With just one platform, you also get a loyalty program, referral program, email marketing, reputation management, and more. It’s a full growth stack, not just a text sender.
2-Way Texting
One-way blasts are fine, but conversations convert better. If someone replies to your message, can you respond easily? Can your team jump in and chat with leads or customers? 2-way texting turns your campaign into a real interaction, and that’s where the sales happen.
For that reason, Referrizer supports full 2-way texting so you can have real conversations with your leads and customers, right inside the platform.
Do Small Businesses Need Email Marketing?
Short answer: yes. And here’s why it matters:
- 98% of text messages get opened. Compare that to email, where you’re lucky to hit 20%. People actually read texts.
- 90% of texts are read within 3 minutes. That means you’re not just reaching people, you’re reaching them fast.
- SMS has a response rate of 45%, while email sits around 10%. That’s not a small gap.
For small businesses, speed and attention are everything. You don’t have time or budget to waste on channels that people ignore. SMS cuts through the noise and puts your message where it matters. This is why finding the cheapest SMS marketing platform is crucial.
What Kind of SMS Campaigns Small Businesses Should Use?
If you’re planning to use SMS marketing for your business, make sure to include some of these campaigns:
- Flash Sales & Limited-Time Offers: Create urgency and drive traffic fast. Example: “Today only! 20% off all services. Book now!”
- Appointment Reminders: Cut down on no-shows and keep your schedule tight. Automated reminders are a game-changer.
- Review Requests: Ask happy customers to leave a review right after their visit. More reviews bring more trust online.
- Referral Offers: Turn your best customers into promoters. “Refer a friend and you both get $10 off.”
- Birthday or Anniversary Messages: Personal touches build loyalty. Include a special offer and it’s a win-win.
- Event Invites: Hosting a class, launch, or special event? Texting ensures people actually show up.
- Reactivation Campaigns: Reach out to past customers who’ve gone quiet. “We miss you. Come back for 15% off.”
- Feedback Requests: Ask for input after a service to improve and show you care.
Here’s the best part: Referrizer has a free marketplace with ready-to-send templates for all kinds of campaigns. No guesswork, no copywriting required. Just pick, tweak, and send. It’s everything you need to run effective SMS campaigns without reinventing the wheel.
Want to learn how SMS stacks up against email marketing? Read everything about the comparison in this article.
Final Thoughts
If you’re running a small business, you can’t afford to waste time or money on bloated marketing tools that don’t deliver. SMS marketing works. It’s fast, personal, and gets results.
Referrizer hits the sweet spot when it comes to finding the cheapest sms marketing platform. It’s affordable, simple to use, packed with features, and built for business owners who want real impact without the tech hassle. Whether you’re sending reminders, running promotions, or reactivating past customers, Referrizer gives you everything you need to make it happen.
