TL;DR: Quick-Access Templates
Need a Google review template right now? Here are four ready-to-use options:
Post-Purchase Follow-Up: “Thank you for choosing [Business Name]! If you have a moment, we’d love your feedback in a quick Google review. [Review Link]”
After Positive Feedback: “We’re thrilled you enjoyed your experience! If you could share your thoughts in a Google review, it would mean the world to us. [Review Link]”
Service Completion: “We hope you’re enjoying the results! We’d really appreciate a Google review sharing your thoughts. [Review Link]”
Issue Resolution: “Thank you for giving us the opportunity to resolve your concern. If you’d be willing to share your experience in a Google review, we’d appreciate it. [Review Link]”
Google reviews build trust and improve your visibility in search engines. The challenge? Most happy customers won’t leave a review unless you ask. This guide provides four proven templates you can copy, customize, and send today.
Template Comparison: Find Your Perfect Match
| Template Type | Best For | Channel | Key Benefit |
|---|---|---|---|
| Simple Thank-You | General follow-ups after purchase | Email, SMS | Quick and non-intrusive |
| Positive Interaction | Customers who gave compliments | Email, SMS | Converts enthusiasm into reviews |
| Post-Service | Completed projects or services | Allows reflection on full experience | |
| Issue Resolution | Resolved complaints | Turns negatives into positives |
How to Ask for Google Reviews: Best Practices
Before diving into the templates, here’s what works:
Timing is everything. Send review requests when the experience is fresh. For most businesses, that’s right after purchase or service completion. For larger projects, wait until everything is finished.
Keep it simple. A straightforward message works better than a long explanation. Be polite, not pushy.
Make it easy. Include a direct link to your Google review page. Every extra click reduces response rates.
Template #1: Simple Thank-You Follow-Up
When to use: General follow-ups after any purchase or service
Best channels: Email or SMS
This is your go-to template for routine follow-ups. It thanks the customer and gently requests feedback without being aggressive.
Email Template:
Subject: Thank you for choosing [Your Business Name]
Hi [Customer’s Name],
Thank you for choosing [Your Business Name]! We hope you had a great experience with us. If you have a moment, we’d love to hear your feedback in a quick Google review. Your input helps us improve and supports others in choosing [Your Business Name].
[Link to Google Review]
Thanks so much for being a part of our community!
Best, [Your Name/Your Business Name]
SMS Version:
Hi [Name], thanks for choosing [Business]! We’d love your feedback. Quick Google review? [Link] – [Your Business]
Template #2: After a Positive Customer Interaction
When to use: Customer has already expressed satisfaction or given compliments
Best channels: Email or SMS
This template works when customers give you verbal praise, send a thank-you message, or express satisfaction directly. It acknowledges their positive feedback before asking them to share it publicly.
Email Template:
Subject: We loved hearing from you!
Hi [Customer’s Name],
We’re thrilled to hear you enjoyed your experience with us! It was a pleasure serving you, and we’re grateful for your kind words. If you could take a minute to share your experience in a Google review, it would mean the world to us and help others get to know what we’re about.
[Link to Google Review]
Thank you for being such a valued part of [Your Business Name]!
Warm regards, [Your Name/Your Business Name]
SMS Version:
Hi [Name]! So glad you enjoyed your experience. Would you mind sharing your thoughts in a quick Google review? [Link] Thanks! – [Business]
Template #3: Post-Service Completion Request
When to use: After completing a project or service that took time
Best channels: Email
For businesses that provide services over time—construction, landscaping, consulting, home improvement—this template gives customers space to reflect on the entire experience before requesting a review.
Email Template:
Subject: How did we do?
Hi [Customer’s Name],
We hope you’re enjoying the results of our work! It was a pleasure to assist with your [specific service, e.g., kitchen renovation], and we’d love to know how the experience was for you. If you have a few minutes, we’d really appreciate a Google review sharing your thoughts. Your feedback helps us improve and supports others in choosing [Your Business Name].
[Link to Google Review]
Thank you once again for trusting us with your project. We’re always here if you need anything in the future!
Best, [Your Name/Your Business Name]
Template #4: Request After Customer Support Resolution
When to use: After successfully resolving a customer complaint or issue
Best channels: Email
This template turns a potentially negative situation into a positive one. It acknowledges the initial concern while emphasizing the resolution, showing that your business values all feedback and takes customer service seriously.
Email Template:
Subject: Thank you for your patience
Hi [Customer’s Name],
Thank you for giving us the opportunity to resolve your recent concern. We’re glad we could find a solution, and we hope you’re satisfied with the outcome. If you’d be willing to share your experience in a Google review, we’d really appreciate it—it helps us continue improving and lets others know how we handle customer needs.
[Link to Google Review]
Thanks again for trusting us to make things right. We value your feedback and are here if you need anything else!
Sincerely, [Your Name/Your Business Name]
How to Use These Templates Effectively
Personalize every message. Replace placeholder text with actual names, services, and details. Generic messages get ignored.
Send at the right time. For retail or quick services, send within 24-48 hours. For longer projects, wait until completion.
Include the direct link. Find your Google review link by searching for your business on Google, clicking “Write a review,” and copying the URL.
Follow up once. If someone doesn’t respond, you can send one polite follow-up after 5-7 days. Don’t spam.
Track what works. Note which templates generate the most responses and refine your approach based on results.
Frequently Asked Questions
How do I ask for a Google review via text?
Text works great for quick follow-ups after purchases or services. Keep it under 160 characters when you can. Always include your business name and a direct review link. The advantage here is speed—90% of texts get read within 3 minutes, compared to 90 minutes for email. Example: “Hi [Name], thanks for visiting [Business]! Mind leaving us a quick Google review? [Link]”
How do I politely ask for a Google review?
Keep your request brief and friendly. Thank them first, then ask. Never demand or guilt-trip. Phrases like “If you have a moment” and “We’d appreciate” work better than “Please leave us a 5-star review.”
Is it legal to ask customers for Google reviews?
Yes, asking for reviews is completely legal. What’s NOT allowed: offering incentives in exchange for positive reviews specifically, asking only happy customers while avoiding unhappy ones, or writing fake reviews. You must ask all customers equally and let them share honest feedback. Google prohibits “review gating”—the practice of filtering customers before asking for reviews.
When is the best time to ask for a review?
For retail or restaurants: within 24-48 hours of purchase For service businesses: immediately after service completion For long-term projects: 1-2 weeks after final delivery For issue resolutions: 2-3 days after resolving the problem
How do I send a Google review request via email?
Copy one of the templates above, personalize it with customer details, and include your Google review link. Use a clear subject line like “How was your experience?” or “We’d love your feedback.” Keep the email short—3-4 paragraphs maximum.
What should I say when asking for a Google review in person?
Keep it casual: “We’d really appreciate it if you could leave us a Google review. It helps other customers find us. I can text you the link right now if that’s easier.” Have the link ready on your phone to send immediately.
How do I get my Google review link?
Search your business name on Google, scroll to the reviews section, click “Write a review,” and copy the URL from your browser. You can also find it in your Google Business Profile under “Get more reviews.”
Can I ask for a 5-star review specifically?
No. Google’s policies prohibit asking for specific ratings. You can ask for “honest feedback” or “a review,” but requesting 5 stars specifically could get your reviews flagged or removed.
Bottom line: Asking for Google reviews doesn’t need to be complicated. Use these templates, personalize them, and send them at the right time. Most customers are happy to help—they just need a gentle reminder and an easy way to do it.
