Google reviews are more than just words on a screen. They’re trust-builders, SEO boosters, and decision-influencers. But here’s the challenge: many happy customers won’t leave a review unless prompted. So, how can you nudge them effectively?
In this post, we’ll walk you through 4 tried-and-true templates for requesting Google reviews. These templates are designed to fit different scenarios, from a simple “thank you” to follow-ups after a successful service.
Best Practices for Requesting Google Reviews
Getting a Google review is about more than just asking. It’s about asking the right way. Here are a few best practices to keep in mind:
- Timing Matters: Send review requests when the experience is fresh. For most businesses, right after a purchase or service is ideal. For larger projects, wait until the service is fully completed.
- Keep It Simple and Polite: A straightforward, friendly message works best. Make your request brief and respectful to avoid seeming too pushy.
- Make It Easy: Direct links to your Google review page simplify the process for your customers. The fewer clicks, the better.
Template #1: Simple Thank-You Follow-Up
This is a basic and friendly follow-up that thanks the customer for their business and politely asks for a review. It’s perfect for email or SMS and works well right after a purchase or service.
Use Case: Ideal for general follow-ups when you want to stay in touch and gently request feedback.
Template:
Hi [Customer’s Name],
Thank you for choosing [Your Business Name]! We hope you had a great experience with us. If you have a moment, we’d love to hear your feedback in a quick Google review. Your input not only helps us improve but also supports others in choosing [Your Business Name].
[Link to Google Review]
Thanks so much for being a part of our community!
Best,
[Your Name/Your Business Name]
Template #2: After a Positive Customer Interaction
This template is great for following up with a customer who has already expressed positive feedback about your service. It’s friendly, appreciative, and acknowledges their kind words before asking for a public review.
Use Case: Works well when customers give a compliment or express satisfaction directly. You can use it in an email or SMS for a warm follow-up.
Template:
Hi [Customer’s Name],
We’re thrilled to hear you enjoyed your experience with us! It was a pleasure serving you, and we’re so grateful for your kind words. If you could take a minute to share your experience in a Google review, it would mean the world to us and help others get to know what we’re about.
[Link to Google Review]
Thank you for being such a valued part of [Your Business Name]!
Warm regards,
[Your Name/Your Business Name]
Template #3: Post-Service Completion Request
This template is for businesses that provide services over time or projects that require completion (e.g., construction, landscaping, consulting). It’s a professional and thoughtful follow-up that invites feedback on the overall experience after the service is finalized.
Use Case: Ideal for reaching out after a service has been completed, allowing the customer to reflect on the entire process.
Template:
Hi [Customer’s Name],
We hope you’re enjoying the results of our work! It was a pleasure to assist with your [specific service, e.g., landscaping project], and we’d love to know how the experience was for you. If you have a few minutes, we’d really appreciate a Google review sharing your thoughts. Your feedback not only helps us but also supports others in choosing [Your Business Name].
[Link to Google Review]
Thank you once again for trusting us with your project. We’re always here if you need anything in the future!
Warm regards,
[Your Name/Your Business Name]
Template #4: Request After Customer Support Resolution
This template is designed for situations where a customer’s issue has been resolved successfully. It acknowledges their initial concern and emphasizes the resolution process. This approach invites transparency and shows that your business values all feedback, even after challenges.
Use Case: Works well after customer service has resolved an issue or complaint. It’s a great way to turn a potentially negative experience into a positive one by encouraging feedback on how well the situation was handled.
Template:
Hi [Customer’s Name],
Thank you for giving us the opportunity to resolve your recent concern. We’re glad we could find a solution, and we hope you’re satisfied with the outcome. If you’d be willing to share your experience in a Google review, we’d really appreciate it—it helps us continue improving and lets others know how we handle customer needs.
[Link to Google Review]
Thanks again for trusting us to make things right. We value your feedback and are here if you need anything else!
Sincerely,
[Your Name/Your Business Name]
How to Use These Templates Effectively
Using these templates effectively isn’t just about sending them out; it’s about timing, personalization, and the right tools. This is where platforms like Referrizer Reputation Manager come into play. By automating your review requests through Referrizer, you can ensure a seamless process that reaches your customers at the right moments, without the manual work.
Final Thoughts
Requesting Google reviews doesn’t have to be complicated. With these four proven templates, small businesses can easily reach out to customers and encourage valuable feedback that builds trust, improves visibility, and influences potential clients.
