How to create additional revenue for your business?
Small businesses need to take advantage of every opportunity to create additional revenue in a competitive market. While there are many ways to generate revenue, some methods are more effective than others.
One common way to generate revenue is through advertising. However, this can be costly, and it may not always reach the intended audience. In most cases, when it comes to generating more revenue you should start with your inbound calls.
What are inbound calls?
An inbound call is a phone call that someone makes to your business. The caller is typically interested in your product or services, which gives you a chance to provide information about your business and sell them what they are looking for.
The majority of large companies have a professional sales team that uses advanced call center software, with scripts based on their market research.
What is the difference between inbound and outbound calls?
In business, the terms “inbound” and “outbound” refer to the direction of customer communication. Inbound calls are initiated by the customer, often in response to advertising or a customer service inquiry.
Outbound calls are made by a company to promote its product or service, generally through cold calling or other proactive marketing efforts.
What are the types of call centers?
Call centers that exclusively make outbound calls are often referred to as outbound call centers. In contrast, inbound call centers primarily handle customer service inquiries. While both types of call centers perform similar functions, the difference in call flow results in distinct operating procedures.
How to get the most out of your inbound calls?
Most small businesses rely on the front desk or staff to take care of phone calls. We all know that staff members can get busy, and often incoming calls go unanswered, or if they are answered, there is no customer conversation.
Luckily, you can still maximize your inbound call conversion rates with Referrizer’s Smart Line.
What is the Smart Line?
The Smart Line is a dedicated tracking number that you connect to your business phone number. Once it’s set up, you can start collecting leads, boosting sales, and keeping call recordings for every inbound call.
Keep in mind that in order to get the most out of a dedicated tracking number, people need to call that number. Promote it wherever people can find your business phone number.
How the Smart Line can generate new leads for your business
Once people start to call your dedicated tracking number, which will instantly forward all the incoming calls to your business phone number, you will be able to:
Generate new leads and build a contact database:
Not everyone that calls your business is immediately ready to buy. Most of them are still deciding. That is why you need to have a strategy for capturing data like phone numbers or emails of potential customers.
With Referrizer’s Smart Line, doing exactly that is effortless. Simply create a special offer, set an automated text message, and start collecting leads. Here is an example of how the Smart Line works. Learn other ways of leveraging data for improving your marketing campaigns.
Engage existing customers:
Some businesses only want to provide special offers to new customers. If you are wondering what will happen when existing customers call your business, the answer is – you decide!
Since the Smart Line will recognize if the person that calls your business is an existing or potential customer, you can personalize your automated follow-ups the way you want.
For example, you can ask existing customers to review your business, check out your loyalty program, or refer new people.
Measure the level of customer satisfaction.
Have you ever wanted to know what experience your front desk provides to your customers? Or have you ever needed to remember an important detail that the customer told you during a phone call?
With the Smart Line, you will have all incoming calls recorded, so you can monitor your customer satisfaction level and re-listen calls for important details at any time.
In addition, every phone number that calls your business will be saved in your database, with information like the status and duration of the call.
Ready to maximize your inbound calls?
Now that you know all about the Smart Line, it’s time to put it into action! By using a tracking number that forwards calls directly to your business phone number, you can start collecting leads and recording every inbound call. This will help you better understand customer behavior and measure the level of customer satisfaction. Don’t miss out on this valuable opportunity to improve your business and generate more leads!!
