How to convert leads with Referrizer
There are many ways to generate new leads. From your website, landing pages, and lead magnets to social media, blog posts, and flyers. Each touch point is an opportunity for someone to raise their hand and say, “I’m interested.”
But, once show their interest and click on your call to action, then what?
You guessed it! A sales funnel
A sales funnel is the process that takes the lead from initial interest to becoming a paying customer.
The ‘traditional’ sales funnel looks something like this:
Awareness -> Interest -> Decision -> Action
But, there’s more to it than that. Just because someone showed interest in your product or service doesn’t mean they’re ready to buy. In fact, most people aren’t.
This is why you need to have an effective way to move them down your funnel until they convert from leads into paying customers.
Now the good news is that you don’t need a fully dedicated sales team guiding people through your funnel and converting them into loyal customers.
With Referrizer, you have 4 high-converting methods that will do this for you.
With that in mind, let’s see how you can maximize your sales funnels.
Auto-text after claim
The first method is to use an auto-text after someone claims your offer.
This is an automated text notification that will notify people that they have successfully claimed your special offer.
Now, if people show interest and they still don’t visit your business after a few days to redeem their special offer, they will automatically receive follow-ups periodically.
The reason why this method is so effective in moving leads to the bottom of the funnel is because of the high engagement that text messages get.
In addition, action-based campaigns trump mass campaigns every time. That’s because an action-based campaign is tailored to a specific audience based on their behavior.
By making your text message follow-ups triggered on a certain action, you highly increase the chance of leads paying for your product or service.
Referrizer gives you full control over your follow-ups so you can change content and set specific days for follow-up. This way, you can keep your sales process organized and efficient, and avoid the hassle of having to remember to follow up with leads manually.
Quick connect
The customer journey is the process that a customer goes through when they interact with your business, from becoming aware of your product to making a purchase.
In order to ensure that customers have a positive experience and continue through your sales funnels, it’s important to connect with them at every stage of the journey.
This is where most businesses make mistakes and totally forgot about leads, leaving them to stay without any touchpoint for months.
So how do you make sure your leads don’t slip through the cracks? Simply call them!
Yes, you have set up text confirmation and reminders after someone claims your special offer.
And yes, you will convert leads in that way also.
But if you want to see a huge boost in your conversion rates and get more people to buy your products or services, you should start calling your leads.
From our experience, calling leads within the first 5 minutes is 21x more effective than calling after 30 minutes.
So even if you wait 10 minutes, the odds of qualifying those leads has dropped by 80%.
However, no one has time to monitor when every new lead comes in so they can do outreach. Right?
That’s why we created Quick Connect.
Quick Connect is a tool that allows you to get notified every time you generate a new lead and you can instantly call them with the press of one button.
Once you have an interested person on the phone, easier get them to visit your business and redeem their offer.
Text marketing campaigns
In case auto-text after the claim and the phone call didn’t work, and there are still leads that didn’t convert, text marketing campaigns will effectively maximize your sales and marketing efforts.
In this stage of the sales, you can take advantage of the high engagement that text messages get and create a campaign that will send periodic engaging texts those leads.
You can use this method to give them an extra incentive to visit your business, or simply to keep your brand at the top of their mind.
Remember, the goal is to get them to take action and visit your business, so make sure your text messages are clear and to the point.
Here are a few ideas for your text marketing campaigns:
- Special holiday offers: Everyone loves a good sale, so take the opportunity to present special offers during the holidays. Be sure to include a call-to-action so they know how to take advantage of the offer.
- New product or service announcements: Let your contacts know about any new products or services you’re offering. Include a brief description and a link to where they can learn more.
- Discounts: We all like to save money, so why not offer your contacts a coupon code they can use on their next purchase? Be sure to include an expiration date to create a sense of urgency and boost your conversion rates.
Email marketing
Email marketing may not have the same high engagement rate as text marketing, but that doesn’t mean you should forget about it altogether.
Email addresses are a valuable asset that can help you reach a wide audience with your marketing messages.
While many small businesses focus on generating new leads, it is just as important to keep existing leads informed and interested.
Email marketing is an effective way to stay in touch with leads and nurture them through the conversion process.
By sending timely updates and relevant information, businesses can keep leads engaged and increase the likelihood that they will become paying customers. In addition, email marketing can be highly customized, making it easy to target specific groups of leads with tailored messages.
With its low cost and high return, email marketing should be a fundamental part of any small business’s lead generation strategy.
Here are a few ideas on how you can use email marketing to move your leads through the sales funnel stages:
- Send a welcome email to new leads: Introduce yourself and your business, and let them know what they can expect from you. Include a call-to-action so they know how to take the next step.
- Send educational content: Provide helpful tips, resources, and information that will help your leads learn more about your products or services. Include links to landing pages so they can get started.
- Send promotional offers: Let your leads know about any special deals or promotions you’re running. Be sure to include an expiration date to create a sense of urgency and boost your conversion rates.
Don’t let your sales and marketing efforts go to waste
Generating leads is only half the battle; you also need to make sure that those leads reach the bottom of the funnel.
In this article, we’ve provided four tips for maximizing your sales funnels and boosting conversions with Referrizer. By using text marketing campaigns, email marketing, and other techniques, you can ensure that more of your leads turn into paying customers.
