What is the customer acquisition?
Customer acquisition is the process of convincing potential customers to buy a product or service. This can be done through marketing, advertising, and other promotional activities.
The cost of customer acquisition (CAC) is the amount of money that a company spends on these activities in order to acquire new customers. The CAC is important because it helps a business to determine how much it needs to spend on marketing in order to generate a profit.
In general, the higher the CAC, the harder it is for a company to make money. For this reason, many businesses focus on ways to reduce their CAC in the long term while still acquiring new customers.
In this blog post, you will get actionable steps on how to effectively acquire new customers with special offers and keep your CAC low. Referrizer’s marketing automation platform provides you with a tool called “Offers,” and in this blog post, we will explain to you how to best utilize it to generate more customers.
#1 Special offers for specific landing pages
If you have a premium or higher plan in Referrizer, you can create an unlimited number of landing pages.
You should take advantage of this ability and create landing pages for your products and services.
Landing pages will bring in online traffic from search engines. Now, this is a huge difference from the traffic that is the result of your brand awareness campaigns, content marketing strategy, or blog posts.
How exactly? If people are looking for a product or service that you provide, in your city, and you have a landing page dedicated to what they are looking for, these are the warmest leads you could get.
The beauty of the Referrizer system is that your landing pages and special offers are connected. This allows you to effectively present special offers relevant to the landing page topic.
In this way, you can persuade online visitors that are still making decisions, to choose your business.
To optimize your reach and boost your sales, we strongly recommend that you create as many landing pages for your products and services as possible to convert more online traffic into paying customers.
#2 Special offers for your old leads
You invested in customer acquisition and you generated leads. But they didn’t convert from potential customers to paying ones.
A simple way to boost your return on investment is to try to reactivate those leads.
How? Simply create a text or email marketing campaign – depending on what data you collected and when the leads opted-in, and send them a newly crafted and irresistible special offer.
#3 Special offers for past customers
Did you know that the success rate of selling to existing customers is 60-70% while selling to new people is between 5-20%? One of the ways to boost your customer acquisition is to reactivate your past clients – people that are already familiar with your business but at some point they stopped buying.
How do you reactivate your past customers? You can start with our content-ready email or text campaigns and just add your special offer and you are ready to go.
#4 Special offers for holidays
Holidays are an opportunity that small businesses need to take advantage of when launching marketing campaigns.
For example, Christmas is the perfect time to reach out to your target audience and give them a reason to buy from you.
You can do this by offering something special that they can’t refuse, or by giving them a discount on their purchase.
Whatever you decide, make sure that your offer stands out from the rest and that it is communicated in a clear and concise way.
If you need more ideas on holiday campaigns, check out our blog post: 2022 Holiday Campaigns and Marketing Tips For Small Businesses.
#5 Special offers for existing customers
When we talked about special offers for past customers, we mentioned that your chances of selling to people already familiar with your business increases to a 60-70%.
So why not use this fact and create special offers for your existing customers?
You can periodically send campaigns that offer exclusive deals. Doing so, you will improve your customer retention, boost loyalty, and build solid relationships with your customers.
Can you use this even if your business is membership-based like most fitness and gym businesses? Yes, you can still create a special offer for these existing members as well.
For example, you can create an email or text campaign for people that pay a monthly membership and offer them a special deal if they buy 6-month or 1-year membership.
Ready to generate more customers in a cost-effective way?
Small businesses have an opportunity to boost their customer acquisition by taking advantage of special offers. By crafting irresistible offers and communicating them in a clear way, you can generate more sales and revenue for your business.
Now it’s your turn: what kind of special offer are you going to launch for your business?
